We don't trade on
client logos.

"Clients are using LLMs for agency selection: adland reacts"

Agencies urged to improve their own AI discovery as clients increasingly use LLMs to write pitch lists. Article by James Wilde, Croud

Pitch'd research cited: a sample of 1,500+ UK agencies found over 40% had no website language optimally structured for manual or AI-assisted identification of their core offering. Quote from Rebecca Bellairs, Co-founder: "As LLMs increasingly mediate how brands discover and shortlist agencies, that's a significant visibility gap, and one most agencies don't yet know they have."

"It's crazy the pitch process hasn't undergone a tech revolution"

Rebecca Bellairs on making agency selection fairer, faster and easier to manage. Interview by Elliot Wright.

Long form interview with Rebecca Bellairs, Co-founder, on what is wrong with the current pitch process and how Pitch'd fixes it.

"Marketing Procurement Doesn't Kill Creativity. Bad Process Does."

Byline feature by Rebecca Bellairs, Co-founder. Standfirst: we are still selecting creative agency partners with tools built for buying screwdrivers, and what she is building instead. Print, pages 124-125.

Authored opinion piece. Argues the problem is not procurement but process: marketing procurement needs better infrastructure, not more bureaucracy, with clear criteria, audit trails and tools designed for creative services rather than commodities.

Start-Up Challenge 2025 · Winner

Pitch'd won the MAD//Fest Start-Up Challenge.

Award win recognising Pitch'd as a standout early-stage business.

Stamford Bridge, London

Running a Dual Creative and Media Pitch in Turbulent Organisational Times.

Lisbon, Portugal

Transforming the Agency Business Model: Response to Outcome Based Remuneration Guidance Paper.

The Oval (Kia Oval), Kennington, London

Running a Media Pitch When the Cards Are Stacked Against You.

Ashridge House, Berkhamsted, Hertfordshire

How to increase agility in marketing procurement.