Marketing agency types
A guide to marketing agency types - what each agency does, the activities they run, the outcomes they own, and when to hire them. Includes selection and pitch guidance.
Articles
Practical guides and resources on marketing pitch processes, agency selection, scorecards and standards. Built for fair, defensible agency decisions.
Marketing agency search
A practical guide to marketing agency search: how to shortlist, run a fair pitch, and choose the right agency with confidence — without wasting weeks.
Pitch Process
A practical pitch process that works: stages, timelines, and common pitfalls. Less wasted effort. Better agency appointments.
Pitch standards
The Pitch Standards guide: what good looks like in marketing agency selection — scope, process, evaluation, governance, and feedback. Includes a manifesto you can download.
Scorecard
A practical marketing agency selection scorecard with criteria, weighting and a template. Reduce bias, align stakeholders and choose with confidence.
Ethical agency selection and pitch processes
A practical guide to ethical agency selection and marketing pitch processes, covering fairness, commercial value, reputational risk, ESG and governance.