The pitch process is a mess. We’re here to clean it up.
Bad briefs. Mystery budgets. Expanding timelines. Mismatched agencies.
Pitchd.ai fixes it.
The industry’s had enough.
Pitches should unite the right partners. Instead, they’re slow, opaque, and full of bad-fitmatches. It’s wasteful, exhausting, and bad for outcomes.
Pitchd.ai is the platform that makes pitching worth it. No more scattergun briefs, wasted weeks, or mismatched agencies.
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Smart agency selection
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Powered by our bespoke Fit Match algorithm and Fit Match process. Only the very best fit agencies ever see or respond to your brief, giving you confidence that every response is coming from agencies that are genuinely aligned to your needs.
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AI-assisted brief builder
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We’ve distilled what makes a great brief and built that intelligence into the platform; guiding you as you draft so every brief is clear, consistent and actionable. Ask the right questions, reduce back-and-forth, and move faster from brief to award. It’s like having a pitch consultant on demand.
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Commercial framework
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Built with Finance and Procurement in mind. Our commercial framework helps agencies submit fully transparent proposals across every marketing discipline, surfacing hidden costs. Includes guided questionnaires, traffic light analysis and a negotiation crib sheet so nothing gets missed.
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Evaluation scorecards
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Scoring doesn’t need to be chaotic. Define what matters upfront and align stakeholders around a shared set of priorities. Choose from discipline specific scorecard templates and tailor weights to your needs. Fully auditable and mobile friendly, so decisions are consistent and easy to stand behind.
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Comms management
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Clarification questions, meeting scheduling, drafting and issuing feedback, and formally notification of final decisions are all handled intuitively in platform. Making email ping-pong a thing of the past and giving the full project team instant access to everything in one place.
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Agency hub
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We’ve spoken to over 100 agencies to understand what genuinely moves the needle. Our intuitive profile builder helps agencies show up at their best and match with the right brands, without losing weeks to formatting. Includes a dedicated agency hub for polls, trends and event planning.
About us
Blending strategy and technology to reshape the way brands and agencies work together.
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Rebecca Bellairs
Founder & CEO
With over a decade in the trenches of procurement and marketing, Rebecca has run some of the UK’s biggest and most politically charged pitch processes. She knows where the games are played, where the value gets lost, and how to redesign the system so everyone wins. Equal parts strategist and straight-talker, she blends commercial sharpness with a deep understanding of creative ecosystems, ensuring brands get better work, agencies get a fair shot, and nobody wastes time on process theatre.
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Chris Bellairs
Founder & CTO
Chris is an engineer with a rare combination: deep technical capability and an intuitive grasp of how real-world commercial teams operate. He’s led builds from MVP to scale for fast-moving SaaS products, making complex workflows simple and seamless. At Pitchd, Chris architects the platform to be as robust as it is intuitive, so it works under pressure, plays nicely with your stack, and keeps getting smarter.
Q&A – everything you need to know before getting started
Have a different question and can’t find the answer you’re looking for? Reach out to our support team by sending us an email and we’ll get back to you as soon as we can.
- Who is Pitchd.ai for?
- Pitchd.ai is designed for brands, agencies and procurement teams that want a smarter, faster and fairer way to run pitches. Brands get matched with agencies that fit their needs and timelines, while agencies only see briefs they have a genuine chance of winning. Procurement teams benefit from a transparent and compliant process with governance and data built in from day one.
- Is my data safe?
- Yes. All information is encrypted, never sold, and only visible to approved parties in the pitch process. You remain in full control of your data and we keep it protected at all times. Pitchd.ai was built with enterprise-level security and privacy requirements in mind.
- How does the matching work?
- Pitchd.ai compares structured brief inputs with agency profiles to connect brands with the most relevant partners. Brands complete a guided brief covering scope, budget, timelines and priorities, while agencies create profiles detailing their capabilities and experience. Our algorithm then shortlists agencies that meet the criteria so only the best-fit see the opportunity.
- Do you take a cut of the work?
- No. Brands and agencies simply pay to access the platform and agencies keep 100% of any project fees agreed directly with clients. There are no hidden commissions or success fees. The model is designed to keep incentives aligned and the process transparent.
- What stops brands from posting fake briefs?
- Every brief is reviewed against our quality standards before it goes live. If it’s not a genuine opportunity with a defined budget, timeline and scope, it doesn’t make it onto the platform. This protects agency time and keeps the quality of opportunities high.
- Can I see how many others I will be pitching against?
- Yes. Agencies can see how many competitors are in the process and brands have full control over managing participating agencies. Sensitive commercial details are never shared, but both sides have visibility on who is involved, creating a fair and transparent environment.
- Will procurement really use this?
- Yes. Pitchd.ai has been designed around procurement and compliance requirements, with governance, audit trails and reporting embedded into the process. Procurement teams get the transparency they need without slowing down creativity. Marketing teams benefit from a faster, fairer and fully auditable pitch.